If you’re struggling to prove influencer marketing ROI, these tips can amplify your campaign results.   Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next...

Don’t let your content strategies underperform any longer.   For many modern retailers, the marketing content they promote often falls short of its full potential. While many content strategies focus on creating owned content through their traditional web and e-commerce platforms, a significant amount of...

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