Don't Let Your Influencer Content Go To Waste   Are you taking advantage of your influencer content after the campaign is over? If not, below we've broken down how to bridge the gap between your influencer campaigns and your social content strategy in order to make the...

Have you ever considered using the insights from your influencer marketing campaigns to inform and enhance your next ad campaign and creative concept? Well in this post, we're breaking down a few steps you'll need to take in order to make your next campaign successful.The...

Two more influencers are suing PopSugar for allegedly taking their content without permission and reusing it for monetary gain. While this is not the first time the media and technology company has been sued for this reason, it made us stop to consider - do people...

Recently, many marketers have begun to ask if they should incorporate video content into their influencer programs. The answer, of course, is yes. But while influencer video content has many benefits, there are still precautions marketers should take prior to handing out video assignments to their influencers.The...

Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.  As influencer marketing continues to grow, the FTC is surely on the lookout for brands and influencers that aren’t revealing their relationships. Just last year the FTC settled its first lawsuit against...

Identifying fake followers and fake engagements within influencer content becomes a priority for many marketers.   Recently many articles have surfaced concerning fake followers and fake engagements that influencers are paying to have on their posts. While some think they can develop an artificial intelligence tool to...

If you're struggling to prove influencer marketing ROI, these tips can amplify your campaign results.  Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next 12 months....

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