Raleigh-area Influencer Agency Takes Top Honors Among Best Agencies in Social Media Influencer content agency Carusele received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year. This award recognizes the campaigns Carusele orchestrated in 2016, including their award-winning...

CARY, NC (PRWEB) MARCH 22, 2017 Content marketing company Carusele recently surpassed 3 billion impressions of native advertising on campaigns with a collective goal of 1.4 billion. The company, which facilitates the creation and syndication of content for many large consumer brands, sells packaged content marketing...

When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than 82 million Instagram followers, she markets merchandise —hair-thickening vitamins, green tea, pregnancy supplements — to the most lucrative customer segment out there: social-savvy millennials. It's not just...

"Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in its infancy, just another buzz word synonymous with public relations. Influencers churned out content for brands who wanted to communicate with the mainstream media: press releases,...

More than one trillion searches every year. Forty thousand search queries every second. As an all-but-unassailable tech titan, Google has long dominated the search landscape, boasting more users than the next fourteen search engines (including such names as Bing, Yahoo!, Ask, AOL) combined.There are, however,...

On Friday, August 5, 2016, during a glitzy opening ceremony, U.S. gymnast Simone Biles — a then-relative unknown — had a Google Trends search index score of just four, a calculation based on the amount of search volume generated in the previous 24-hour period. Seven...

Rich media banners. Standard banners. Pop-ups. Pop-unders. Web pages are full of "ad clutter" — a glut of attention-grabbing marketing messages displayed all over. Despite the overabundance of intrusive marketing messages on the Internet, ad click-through rates are relatively low. In fact, you're more likely to survive a...

Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting hodgepodge of blog posts, videos, and news articles focuses on the many benefits of influencer marketing: promotion, sales, rebranding, brand awareness. Still, resources about influencer selection are few and far between—in particular, how...

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