Raleigh-area Influencer Agency Takes Top Honors at Shorty Awards Among Best Agencies in Social Media   Influencer content agency Carusele received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year. This award recognizes the campaigns Carusele orchestrated in 2016,...

Content marketing company Carusele recently surpassed 3 billion impressions of native advertising on campaigns with a collective goal of 1.4 billion  The company, which facilitates the creation and syndication of content for many large consumer brands, sells packaged content marketing programs that include both guaranteed content...

Paying celebs means paying a high price for something that might not even reach your audience.   When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than 82 million Instagram followers, she markets merchandise —hair-thickening vitamins, green tea, pregnancy...

Why influencer marketing should be considered part of a long-term media strategy.   "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in its infancy, just another buzz word synonymous with public relations. Influencers churned out content for...

Search engines could face new competition as search on social increases.   More than one trillion searches every year. Forty thousand search queries every second. As an all-but-unassailable tech titan, Google has long dominated the search landscape, boasting more users than the next fourteen search engines (including...

When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time.   On Friday, August 5, 2016, during a glitzy opening ceremony, U.S. gymnast Simone Biles — a then-relative unknown — had a Google Trends search index score of just four,...

Ad clutter is taking over - but could influencer marketing be the solution?   Rich media banners. Standard banners. Pop-ups. Pop-unders. Web pages are full of "ad clutter" — a glut of attention-grabbing marketing messages displayed all over. Despite the overabundance of intrusive marketing messages on the Internet, ad...

Brands struggle to uncover resources for finding relevant influencers for campaigns.   Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting hodgepodge of blog posts, videos, and news articles focuses on the many benefits of influencer marketing: promotion, sales, rebranding, brand awareness. Still, resources about...

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