Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials.   Influencer-generated content is an authentic, cost-effective way to get branded articles, video and imagery that’s really going to resonate with your brand’s audience … because it’s created by people they trust....

Aesop’s Fable proves a valuable lesson about paid influencer marketing.   There have been a lot of opinions proffered recently about paid influencer marketing. Some say it works, like this chart showing a $9.60 return for every dollar invested.   But then you have Gawker, with headlines like, "The...

Round out your influencer marketing strategy by integrating audience targeting capabilities into your campaigns.   Everyone’s been talking about the importance of content… so you’ve been listening. You hired an in-house creative team, you built a network of freelance content creators, and you’re researching best practices on...

Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and starting each content strategy with a clear understanding on your target audience first. Our approach to influencer...

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