Jul 14 How to Repurpose Influencer-Generated Content
Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials.
Influencer-generated content is an authentic, cost-effective way to get branded articles, video and imagery that’s really going to resonate with your brand’s audience … because it’s created by people they trust. In a time when we’re seeing more and more over-produced ads continue to creep into the social sphere, fans are craving authenticity.
In fact, 92% of people trust online content from blogs, online reviews and social media recommendations over branded content and find it to be 50% more memorable. It’s also a big hit with millennials.
So, let’s explore how to repurpose the good stuff your influencers are out there creating.
Ask Permission – Remember Your Manners!
The image features your product. The influencer used your brand’s hashtag and you may have even paid them to produce it. Is it fair game to use on your brand’s social channels? Yes – with some caveats.
While the blogger wrote about and photographed your brand because they’re a fan, it’s not only polite to ask permission before repurposing this content on your brand’s channels (remember what your parents taught you!), it will also keep you out of legal trouble.
Plus, influencers often love to share that the brand shared their content. We’ve seen many cases where Carusele content was re-used by the brand and the influencer shared the share. Added value!
By showing your love for their support, other fans are likely to follow suit. You’re also building your relationship with this influencer and increasing the likelihood that they’ll write about your brand again. It’s a case of you scratch my back, I’ll scratch yours.
Showcase the Best of the Best
Just because that content is out there, doesn’t mean you need to use it. Go ahead and engage with influencers who have blogged about your brand, but only repurpose what works for your strategy and stays within your visual look and feel.
Want some inspiration? Airbnb does a breathtaking job. Is every piece of content in their #LiveThere hashtag campaign amazing? No way. Do the ones they choose to feature make you want to pack your bags and never come back? 100% yes!
Ask For More!
Love the influencer-generated content you’re already seeing and want even more to work into your mix? Ask for it! Give your influencers clear directions on what they need to do to and watch your content library grow.
Or maybe you’d like some help? Click here to find out more about getting started on your first influencer campaign with Carusele (or your next influencer campaign if you’re already one of our fabulous clients). Our influencers have been hand-selected primarily because they produce beautiful, authentic, relatable content that gets results for some of the best brands in the world. At the completion of your campaign, we’ll give you your very own Box of Content that you can repurpose to your heart’s content!