Only the best content reaches the best audience.
Carusele is an influencer marketing agency built for the creator economy. We hand-vet creators from a database of 23 million tracked profiles, then use our own algorithms to find the content that is actually working and optimize the paid media behind it, every single day of your program.
Most agencies hand you a recap. We hand you a campaign that was optimized along the way.
Thousands of pieces of creator content a year.
The best pieces get the most reach.
Trusted by the brands whose numbers have to hold up in a boardroom.
Technology powered; hand vetted.
Traditional influencer marketing was built to produce posts, not outcomes. You brief a roster, the content goes live, the impressions land wherever the algorithm feels like sending them, and six weeks later a deck tells you engagement was up. Nobody can say what actually moved.
We rebuilt the model around a single idea: only the best content should be served to only the best audience. Every program starts with a custom strategy against your business goal, not a template. Then our proprietary systems go to work: qStack™ scores influencers against key quality metrics, cStack® ranks every piece of content as performance data comes in, and iStack® ranks each influencer against all the others in the program. From there we shift budget toward the winners daily. Underperforming content stops spending. Top content gets amplified as targeted paid and dark posts to look-alike segments of your exact buyer.
The result is a campaign that is measurably better on day 30 than it was on day one, with reporting that speaks in business terms.
Measurable business results
We discuss with each client the metrics that matter to you. Web traffic? Brand lift? Conversions? Attention? We plan and report against a wide array of metrics, and when a study makes sense for you, we run it, including third-party sales-lift studies in test versus control markets.
Real-time data
23M+ creator profiles tracked and a 5,000+ UGC creator roster, scored by our own systems rather than a media-kit PDF. We look at who is actually in an audience, not who a creator says is there.
Constant optimization
Content, targeting, ad units, placements and spend get adjusted while your campaign is live, not in the post-mortem. This is the part almost nobody else does.
Advanced targeting
Every program can include a custom paid media strategy: whitelisted creator handles, partnership ads, and look-alike segments built from who actually engages with your program, so the best content reaches the people most likely to buy.
The numbers we get asked about.
Across 500+ programs in eleven years, the pattern is consistent: optimization compounds. We're relentlessly focused on driving real business results for our clients.
Units sold through one program. Our retailer activation drove an estimated 388,800 units and $777,600 in revenue at a single retailer.
Higher return on ad spend. A retail client found that using our influencer content in paid placements returned 57% more revenue per ad dollar than business-as-usual creative, and converted site visitors at 2.63% versus a 0.73% average, 3.5 times the rate.
Sales lift that kept going. Actual daily sales data showed our program drove a 7.6% sales lift in test markets during the program, and sales stayed 6.9% above baseline after it ended.
Better sales lift, proven against control. We ran a test-and-control program across six Kroger markets, three test and three control, and beat the benchmark by 22% on the retailer's own sales data.
We even optimize influencers.
Four steps, run by the same senior team from kickoff to wrap-up. No hand-off to a junior pod.
Strategy
We start from your business objective and build the program backwards from it: audience definition, platform mix, content formats, measurement plan, and the number we will be held to.
Creator selection
qStack™ scores candidates on real audience composition, past content performance and brand fit; a human reviews every finalist. We recruit, negotiate, contract and manage the creators, so you approve a roster instead of chasing one.
Content at scale
Briefs, production, revisions and rights. You get social-native and UGC-style video in the formats that carry today (9:16 for TikTok, Reels and Shorts), plus a live dashboard to see every piece.
Optimize & amplify
cStack® ranks the content. Our in-house media buyers optimize so winners get more spend and sharper targeting; losers get cut.
Six ways to work with us.
Some brands need a full-service influencer program. Some need 60 pieces of UGC video by the end of the quarter. Start wherever the pressure is. Pricing is transparent, and programs can be combined.
The Classic
Full-Service Influencer Programs
From $25,000
Strategy, creator recruitment and management, content, paid amplification and reporting, run end to end by us. Our flagship.
- You approve influencer lists and all content
- Perpetual usage rights (95%+ of the time)
- Creative strategy plus full media plan
- iStack® and cStack® scoring included
The Content Factory
UGC-Style Video at Scale
From $7,500
A high volume of authentic, social-native video from our 5,000+ creator roster, produced for a fraction of studio cost and fully licensed for paid use.
- 5,000+ creator roster
- Brand owns content, use anywhere
- 15 / 30 / 60-second vertical formats
- Optional posting plus partnership ads
The Performance Engine
Affiliate Marketing & Beyond
Low monthly + % of sales
Pay for outcomes. We recruit and manage the affiliate creators and optimize toward sales. Worth knowing: affiliate programs don't hit stride until about six months in, and we'd rather tell you now.
- Full-funnel partner management
- Influencers, content, loyalty, deal sites
- Impact.com and CreatorIQ licensed
- Everyone paid on measurable sales
TikTok Powerhouse
Scalable, Affordable TikTok
From $20,000
Built for the platform's economics: many creators, fast turnarounds, native formats, optimized spend. As a TikTok Agency Partner, TikTok subsidizes part of creator payments.
- TikTok pays part of creator costs
- Creator Content At Scale (CCAS)
- Runs as Spark or Brand Ads
- Approve first creators to set guidance
The Strategists
Influencer Strategy Development
$14,900
A detailed, executable influencer strategy your team (or your agency) can run: goals, KPIs, audiences, influencer categories and a flight plan.
- Audience and competitive analysis
- Channel prioritization plus storylines
- Flight plan / momentum map
- Measurement and reporting strategy
The Amplifiers
Partnership Ads & Whitelisting
Pricing varies
You already have creator content. We put media behind the pieces that earn it, through direct ads access or partnership and Spark ads. Rather run the media yourself? We can hand off the ad codes.
- Regional and demo targeting
- 50–70 ad sets, optimized daily
- Guaranteed true-view impressions and clicks
- Included in The Classic by default
Results, not adjectives.
210 creators. 348 daily-optimized ad units. A protein-pasta launch that blew past goal.
An organic plus influencer strategy for the "Restless Refresher," flighted across the whole year.
Pro tradespeople drove a sales lift at Lowe's that kept going after the campaign ended.
You shouldn't have to wait six weeks to know.
Every Carusele program includes a real-time dashboard, a weekly performance email, and a flight wrap-up that reads like a business review rather than a screenshot gallery. Where a brand needs harder evidence, we run sales-lift studies against control markets, and we publish the limitations alongside the findings, because a study you can't defend isn't worth having.
If your last influencer report couldn't answer "did this do anything," that's the gap we were built to close.
- Real-time dashboard
- Weekly performance email
- Flight wrap-up written as a business review
- Sales-lift studies against control markets
Eleven years, 500+ programs, 40+ awards.
Carusele launched in 2015 out of Ignite Social Media, the Original Social Media Agency®, which was founded in 2007 as the first social media agency in the United States. Carusele was named Small Agency of the Year worldwide in 2017 and has earned more than 40 industry awards for client work since. Offices in Cary, North Carolina and Birmingham, Michigan; programs run nationally for CPG, retail and lifestyle brands.
Because we're part of Ignite Social Media, an influencer program here can extend into full-service social (strategy, community management, content, paid media and analytics) without adding another agency to the call.
Straight answers, with the prices in them.
A full-service influencer marketing agency builds the strategy, finds and vets the creators, negotiates and contracts them, briefs and manages content production, secures usage rights, runs the paid amplification, and reports on results. Carusele does all of it, and adds daily optimization, which most agencies don't.
Carusele programs start at $7,500 for UGC-style video production (The Content Factory), $14,900 for a standalone strategy (The Strategists), $20,000 for TikTok-focused creator content, and $25,000 for a full-service program (The Classic). Affiliate programs run on a low monthly fee plus a percentage of sales.
We plan against business metrics: sales lift, e-commerce conversion, qualified traffic, ad recall, viewable and true-view impressions. We report them in a live dashboard plus a weekly email. For brands that need causal evidence, we run test-versus-control sales-lift studies through a third party.
Optimization. Most programs are set at launch and reported at the end. We score influencers with qStack™ and iStack® and content with cStack®, then move budget toward the best-performing content daily and amplify it as targeted paid media to look-alike audiences. That's why our programs drive better results.
Most programs launch within a few weeks of a signed scope, depending on creator recruitment and approvals. Paid amplification starts producing signal in days. Affiliate programs are the exception: expect roughly six months to reach stride.
Most of our clients are national CPG, retail and lifestyle brands, but the deciding factor is the goal, not the logo. If your objective is measurable business impact rather than a post count, we're a fit.
Yes. Creators can register for the Carusele network. Please note, however, that we do not represent any creators. Our only clients are brands and retailers.
Ready to see what optimization is worth?
Tell us the goal and the timing. We'll come back with the program that fits it, and the number we think we can hit.
Start a program
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