Campaign Goal
Build awareness of the wide range of products available at Jared The Galleria of Jewelry and drive brand engagements online.
Strategy
To accomplish the client’s goals, we developed a year-long campaign incorporating a series of influencer marketing flights during key seasons of the 2017 calendar year, such as Mother’s Day, Weddings, Summer Fashion, Holiday Gifting and more. Influencers aimed to create visually appealing content that inspired audiences to think of Jared products as the perfect gift for loved ones that will help them remember life’s most precious moments, locking in memories for a lifetime.
By monitoring and measuring influencer performance using our iStack™ ranking system, and content performance using our Content Performance Index™, we were able to continually optimize campaigns throughout the year to improve campaign reach, engagement rates, and costs.
