Influencer marketing is still a relatively new strategy so we’ve compiled some influencer marketing resources to help you along your decision-making journey. All are free but some require you to provide a little information about yourself. We think you’ll agree that it’s worth it.


What is Carusele

Find out how Carusele’s unique brand of influencer marketing can make the difference for your brand.

White Paper: Leveraging Influencers at All Stages of the Marketing Funnel

Push consumers further down the funnel with our latest white paper. You’ll not only learn what KPIs are best for your objective, but what optimizations should be made for a successful campaign.

How to Measure Influencer ROI

Measuring your influencer marketing campaigns doesn’t have to be difficult. To help, we’ve outlined 25 concrete ways to determine the success of your efforts.

Influencer Marketing Checklist

Learn how to run a campaign that delivers the ROI you’re looking for and which steps are needed to ensure your campaign is successful.

Gen Z White Paper

Download this white paper today to learn who Gen Z is, how their profile differs from Millennials, and how their mindset and social media habits will impact your influencer marketing strategy.

Influencer Marketing for Alcohol Brands

When it comes to implementing influencer campaigns for brands in highly regulated industries, such as the alcohol industry, there are many precautions that need to be taken to ensure you’re compliant with digital marketing guidelines.

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Influencer marketing really does touch every step of the customer journey. Learn how to effectively measure your influencer campaigns and see what the results of an actual Carusele client campaign look like.


Here are some tips specific to influencer marketing for food brands – things you should know to get the most out of your next (or first) influencer marketing campaign.


Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next 12 months. Is yours one of them?


Wherever you are in your influencer marketing journey, here are some tips that will help you get the most out of your IM efforts.

Industry Insight – 4 Types of Influencer Marketing Email and Web Graphic

There are 4 distinct types of influencer marketing. What are they and which type would work best for your brand?


In order to develop an influencer marketing campaign that achieves your objectives (and to develop achievable objectives at the outset) there are a few things to keep in mind.


9 Influencer Marketing Metrics to Impress Your C-Suite

Measuring the results of influencer marketing programs is certainly difficult, but it’s not impossible. Take this free, 1-hour training, conducted by Carusele President Jim Tobin, and dive into 9 metrics to choose from to impress your C Suite.

Webinar 4 Ways 2
Carusele and Ignite Social Media are teaming up to bring you various tips, tricks, and tactics for creating amazing and engaging social media content. So before you finish you 2018 marketing plans, take a moment to think about your social content strategy and how you can make it even more efficient in the upcoming year
25 Ways to Measure Influencer Marketing

In just 25-minutes, arm yourself with 25 different ways that you can successfully measure influencer marketing ROI. This free on-demand webinar, hosted by Carusele president Jim Tobin, is a great way to elevate your influencer marketing metrics.

TapInfluence Webinar Feature Image

Hear from Carusele and TapInfluence in an exclusive on-demand webinar featuring 10 of the most valuable insights that resulted from their 2017 influencer survey that can help you improve your 2018 influencer marketing strategy.

May Webinar

Learn more about advanced influencer marketing solutions and how to apply them to your existing strategy by downloading this on-demand webinar where we’ll break down six simple, cost-effective tactics designed to activate your audience.

OD Alcohol Webinar

Learn how some of the best alcohol brands are running their influencer marketing campaigns today, and how to apply these same tactics to your next program.

6 Most Common Influencer Marketing Mistakes 2.1

Enjoy this on-demand webinar as hosts Erin Ledbetter, Senior VP of Carusele, and Beth Anne Ballance, Content Manager at Citrix, cover 6 of the most common influencer marketing mistakes.

Take a moment to hear from founder and president of Carusele Jim Tobin and Carusele Productions Manager Courtney D’Aiuto as they unveil five benefits of implementing influencer ambassador strategies. After this free webinar, you’ll have everything you need to begin planning your 2018 ambassador strategy.

Influencer marketing is on an upward trajectory, with brands dramatically increasing their investments. Yet not all influencer marketing is created equal.

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What makes these popular millennial influencers want to work with brands? Listen to our webinar now.

OD Food Webinar

Hear from CEO and Founder, Jim Tobin, and Senior Campaign Strategist, Amanda Fuquay, as they discuss eight influencer marketing tactics that some of the best food brands are executing today.


Learn directly from Crocs’ Chief Marketing Officer and Director of Global Communications as they share the challenges the brand faces and the opportunities their nearly universal name recognition offers.


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Learn how we partnered with Vera Bradley to create their first influencer marketing program designed to drive online sales through influencers, media targeting and real-time optimizations.

Sabra Influencer Marketing Award

Learn how Carusele and Sabra partnered together to implement an influencer marketing campaign that successfully reached a niche target audience in the New York DMA.

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See how we realized a 37 percent lift in first launch app visitors with a comprehensive influencer marketing program for the Walgreens mobile app.

#HallmarkAtWalgreens awards image for website

A seven-flight ambassador influencer program for Hallmark at Walgreens saw a 4x increase in engagement rates and 47.7 years of cumulative attention!

#SayItWithPepsi awards image for website

This comprehensive influencer campaign for Pepsi Emoji bottles at Walgreens locations nationally resulted in more than 50K engagements and a 5x digital value equivalency.

Haagen-Dazs awards image for website

This campaign used carefully selected influencers and hyper-local targeting to realize an engagement rate of 400 percent more than the average.

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By mixing standard influencer marketing tactics with digital syndication and hyper-local newspaper editorial, this campaign generated an exciting community response for this important cause.

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This influencer campaign utilized a clever creative hook to drive conversation, generating over 200% more sales than a benchmark promotion run previously.

#BeVacationReady with Wyndham awards image for website

With an ad recall rate that was a whopping 63% better than Facebook’s average benchmark and almost 9 million impressions, this campaign showed the audience exactly how to #BeVacationReady.

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By creating content focused around enjoying awards season, this influencer activation generated 5x the digital value equivalency and a huge Share of Voice increase for our client.



Are you interested in working with top brands to produce great content?


Are you looking to expand your social reach?

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