VERA BRADLEY CASE STUDY

Vera Bradley Influencer Marketing Campaign
Vera Bradley Influencer Marketing Campaign
Vera Bradley Influencer Marketing Campaign
Vera Bradley Influencer Marketing Results
Vera Bradley Influencer Marketing Results
Lucky Supermarkets Influencer Results
Vera Bradley Influencer Marketing Campaign
Vera Bradley Influencer Marketing Campaign
Vera Bradley Influencer Marketing Campaign

Campaign Goal

Drive target audiences to VeraBradley.com with the goal of ultimately converting to sales.

Strategy

We partnered with Collegiate and Traditional 3 (T3) influencers to share personal stories about graduation and summer travel. Influencers shared their stories through content design to drive traffic, such as shoppable blogs and click-optimized social posts, which were then amplified to additional audiences through traffic and conversion optimized boosting by our in-house media team.

Pin It on Pinterest