Campaign Goal
Drive target audiences to VeraBradley.com with the goal of ultimately converting to sales.
Strategy
We partnered with Collegiate and Traditional 3 (T3) influencers to share personal stories about graduation and summer travel. Influencers shared their stories through content design to drive traffic, such as shoppable blogs and click-optimized social posts, which were then amplified to additional audiences through traffic and conversion optimized boosting by our in-house media team.
