Campaign Goal
To grow awareness, educate audiences, and drive sales of Sabra’s new product, Sabra Snackers, at drugstores throughout the NYC & NJ markets.
Strategy
We partnered with influencers to position the product as a convenient, delicious, and wholesome snack option for busy lifestyles. Influencers promoted the brand organically through Instagram content in the form of photos, videos, and Instagram stories. Content that proved to perform the best was then syndicated via influencer networks and geo-targeted paid media.
