Campaign Goal
To increase brand awareness and educate audiences of Till Vodka in the Chicago area.
Strategy
New to the scene vodka brand, TILL Vodka, wanted to support their recent Chicago launch with a locally-focused influencer program educating locals and generating awareness of their unique story and product. Carusele teamed up with 3 Chicago-natives to produce blogs and recipes that featured TILL Vodka as the farm-to-cocktail brand. Later, top performing content was syndicated via geo-targeted social boosting to reached additional CHI audiences.
