Campaign Goal
Our influencers aimed to drive awareness of the new Tyson Tastemakers™, specifically at local Dallas retailers, while educating audiences about creating fresh meals at home without having to shop for individual ingredients or rely on subscription services. We tested performance in markets supported by Carusele vs. markets not supported by Carusele.
Strategy
Putting together a fresh, home-cooked meal can be a hassle for many adults who are rushing to get through the day. So, we partnered with influencers in the Dallas area to help showcase the various ways that Tyson Tastemakers™ can help simplify local grocery shopping experiences and provide delicious, well-balanced meals with little effort. And to ensure our content reached the exact target demographic, top-performing content was amplified via secondary syndication and targeted boosting.
