Campaign Goal
To showcase the many benefits the MiaMily 3D Baby Carrier has to offer for both baby and parent, while ultimately guiding readers to purchase the product online via Buy Buy Baby.
Strategy
For new and expecting moms, finding the best product baby is no easy feat. Baby carriers in particular can have a wide variety of confusing features so our influencers helped showcase why MiaMily is not only best for baby, but has thought of all the little things new moms don’t realize they need until it’s too late! They crafted personal, authentic stories that relate to their audiences’ everyday lives. Their stories were amplified via social shares and the posts driving the highest click-through-rates were given an added boost designed to reach target audiences and drive sales at BuyBuyBaby.com.
