About This Project

Goal

Influencers aimed to create awareness of Fathom Events Wrath of Khan 35th Anniversary screenings in select locations and drive audience to online ticket purchases.

 

Strategy

In the thirty-five years since Wrath of Khan was in theaters, the movie theater experience has significantly changed. And as Fathom Events prepared to bring one of the most memorable movies in the Star Trek universe back to theaters, we partnered with hard-core trekkies and sci-fi fans to help promote the film. These influencers wrapped personal anecdotes around the brand provided movie trailer and encouraged fans to join them in theaters during this limited time event. One even went above and beyond and secured an exclusive interview with William Shatner!
 

Category
Entertainment

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