Over the past 11 years, social commerce has grown tremendously. If you're unaware, social commerce is when people discover a product on a social network and then buy it online.The Current Social Commerce Landscape   Recent studies have revealed that 30 percent of all U.S. internet users...

Could the rise of influencer marketing bring Pinterest back into the fold and help the platform make a comeback?   Pinterest certainly thinks so, but do marketers? Considering recent issues from Instagram throttling their API and restricting data outputs to marketers, there's certainly some potential. But the company...

If you're struggling to prove influencer marketing ROI, these tips can amplify your campaign results.  Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next 12 months....

By running multiple influencer campaigns a year, Walgreens shares how they were able to drive app downloads and more with influencers. Influencer marketing – it may well be the most talked about marketing strategy of the decade. So many brands are dipping their toes in the influencer...

Don't let your content strategies underperform any longer.   For many modern retailers, the marketing content they promote often falls short of its full potential. While many content strategies focus on creating owned content through their traditional web and e-commerce platforms, a significant amount of retailers’ referrals...

Although the practice is rather popular, there are still ways to improve your social media influencer marketing efforts.   Influencer marketing. You keep hearing about it. Maybe you’ve tried it. Maybe you’re not sure whether it’s for you. Wherever you are in your influencer marketing journey, here...

“What you want Baby, I got it What you need Do you know I got it All I'm askin' Is for a little respect …”Aretha Franklin’s lyrics are perhaps even more poignant today when applied to one of the newest marketing tactics: the practice of influencer marketing.The marketing landscape has...

It's time for brands to start paying attention to what the FTC has to say.   FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups (Public Citizen, Commercial Alert, the Campaign for a Commercial-Free Childhood and the Centre for Digital...

Digital Content marketing is getting a lot of attention these days, but is it working?   Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content marketing is getting so much ink these days that your bosses are expecting...

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