Round out your influencer marketing strategy by integrating audience targeting capabilities into your campaigns. Everyone’s been talking about the importance of content… so you’ve been listening. You hired an in-house creative team, you built a network of freelance content creators, and you’re researching best practices on...
Understand Influencer Marketing and the Customer Journey in a Whole New Way. Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about. It’s also known as content marketing and it’s a great way to get your branded content...
Measurement matters, but are you measuring the right social media metrics? Measurement plays a crucial role in any marketing campaign. Not only does it help to communicate a program’s success, it also provides insights for improvements and optimization. However, it’s important to not get distracted by...
Marketing in 2016 is harder than ever. I clearly remember carefully crafting brochures in the 1990s as our number one marketing effort. Today, technology, including social media, has changed everything. We still have brochures (in the increasingly rare cases where that makes sense), but now we...
The term “influencers,” as often used, is part of a great lie. As we use the term for marketing today, what we really mean is someone willing to share social media content for a fee. (Advocates work free.) We generally mean someone who has a blog,...
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and starting each content strategy with a clear understanding on your target audience first. Our approach to influencer...
Aside from the occasional use of a simple smile or wink emoji to ensure the recipient understood messages were meant in good humor, I’ve never been a fan of using emojis to communicate. Honestly, use of emojis has always seemed pretty stupid to me. ...
