Carusele's conversion optimized influencer programs have proven to drive measurable sales lift from influencer marketing   Carusele, a leading influencer marketing agency, today announced a new optimization strategy for influencer marketing: Conversion Optimization. Carusele programs for e-commerce brands can now be optimized in real time based on constant...

Two more influencers are suing PopSugar for allegedly taking their content without permission and reusing it for monetary gain. While this is not the first time the media and technology company has been sued for this reason, it made us stop to consider - do people...

There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week.In case you missed, Instagram announced in a rare press conference the launch of their new...

The world of influencer marketing continues to stir this week after Unilever made a statement at Cannes proclaiming that they will no longer work with influencers with fake followers. And as the week continued, other brands like Samsung and eBay have jumped on board.Directionally, we...

Make sure your Instagram influencer marketing campaigns are successful with these five simple ways to spot fake followers.  Last week a certain Ad Age article received a lot of attention from our office and around the industry. The article reported as many as 78% of some...

How will the Instagram API changes impact your marketing efforts?Some interesting things were happening over at Facebook headquarters last week as Instagram drastically reduced the number of API calls their developers can make by 96%, from 5,000 calls per hour to 200 calls per hour.While...

Facebook plans to make extreme changes to Facebook Custom Audience Targeting and Audience Insights.  Facebook advertising used to be quite simple. Until recently, you could easily upload a list of emails to Facebook Business Manager and be able to get parameters, or the characteristics, of the audience...

Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.  As influencer marketing continues to grow, the FTC is surely on the lookout for brands and influencers that aren’t revealing their relationships. Just last year the FTC settled its first lawsuit against...

Identifying fake followers and fake engagements within influencer content becomes a priority for many marketers.   Recently many articles have surfaced concerning fake followers and fake engagements that influencers are paying to have on their posts. While some think they can develop an artificial intelligence tool to...

Have you thought about what influencers want to tell you, but don't?This article originally appears on Forbes.com, on February 13, 2018. If you want to know how someone feels, ask them. The unique nature of influencer marketing is such that influencers' enthusiasm (or lack thereof) can...

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