After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017.   Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have used it believe it’s an effective strategy. So what’s next? It’s still a relatively new...

It's time for brands to start paying attention to what the FTC has to say.   FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups (Public Citizen, Commercial Alert, the Campaign for a Commercial-Free Childhood and the Centre for Digital...

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