This article originally appeared on Forbes.com, on August 7, 2018 In late June, Keith Weed, the CMO for Unilever, called for more transparency in influencer marketing. The brand proclaimed the three commitments below, pulled from the original press release: • Transparency From Influencers: We will not work with influencers who buy followers. • Transparency...
Have you been thinking that it might be time to hire an influencer marketing agency instead of doing the work in-house? If so, we have seven insights to help you evaluate that decision. #1. Finding and Vetting Influencers Today, finding influencers isn't that difficult with the tons of...
While many brands are still fixated on Millennials, the next generation is slowly on the rise: Generation Z. And there are many differences between Gen Z and the generations that came before them that can impact your influencer marketing strategy. Watch the video below or download...
Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint. As influencer marketing continues to grow, the FTC is surely on the lookout for brands and influencers that aren’t revealing their relationships. Just last year the FTC settled its first lawsuit against...
This simple process is sure to help enhance your influencer selection process. Recently, one of the hot topics around the Carusele office has centered on brand safety and brand association, especially as many brands began dropping their affiliations with the National Rifle Association last week. As...
Looking to optimize your influencer strategy? Influencer marketing has come a long way since first emerging in 2004. Today, the industry has risen to be a multi-billion dollar industry and marketers are increasing their influencer budgets every year. However, as the industry expands there are still many...
The rise of influencer marketing has paved a new way for cause marketing initiatives. Influencer marketing is no longer the shiny, new trend it once was. Heading into 2017, 48 percent of marketers planned to increase their influencer marketing budget, catapulting the practice into legitimacy. However,...
Providing your influencers with an even balance of direction and creative freedom can elevate your creative strategy. As Influencer marketing becomes a more common practice, brands and agencies are beginning to recognize the need to create real and ongoing relationships with the right influencers. The days...
The FTC continues to send warnings, but it won't be long before someone gets more than a hand slap. For nearly eight years now, the Federal Trade Commission has been consistently, but somewhat gently, warning both influencers and brands that they must disclose when an influencer...
These influencer marketing watch outs are crucial to a successful campaign. As influencer marketing becomes a more common practice, it's more important than ever for marketers to keep up to date with the latest tactics and trends in their respective industry. What’s equally important, is understanding...
