If you're struggling to prove influencer marketing ROI, these tips can amplify your campaign results.   Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next 12 months....

23 May, 2017

We've understood why marketers are working with influencers, but what makes an influencer want to continue to work with brands?   About ten years ago, brands started to realize that bloggers and people with “influence” could help them reach customers who were not responding to traditional advertising...

23 March, 2017

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