For nearly eight years now, the Federal Trade Commission has been consistently, but somewhat gently, warning both influencers and brands that they must disclose when an influencer marketing post has been, well, influenced by marketers. From guidance issued in October 2009 to a more formal...

About ten years ago, brands started to realize that bloggers and people with “influence” could help them reach customers who were not responding to traditional advertising methods and who responded well to third-party endorsements. Influencer marketing has come a long way in ten years –...

We recently held a webinar in which we talked to some of our favorite millennial influencers about different aspects of blogging and producing content for brands. It was great to hear candid and honest influencer perspectives.We talked to Jenna Stocks of A Whimsy Wonderland, Amy...

Erin Ledbetter, VP of Carusele, points out in an article published recently that there are 5 unique ways brands can work with influencers. Capitalizing on the incredible popularity of social media, more and more brands are turning to influencer marketing as a way to reach...

 We all know the old adage that a picture is worth a thousand words and in today’s content-driven marketing, this has never been truer. If a blogger is serious about turning their side hustle into a career, now more than ever, the quality of their...

Influencer marketing has become a powerful strategy for brands who want to reach their target audience in an authentic, non-disruptive way.At Ignite and Carusele we have a network of 7,500 hand-selected influencers that we work with to produce original stories about brands in the most...

Earlier this month CoverGirl signed Nura Afia as the company’s latest ambassador. An observant Muslim beauty blogger and Colorado native, Afia, 24, has more than 200K subscribers on YouTube and a social reach of nearly a million. This deal with CoverGirl makes Afia one of...

Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Content marketing is getting so much ink these days that your bosses are expecting blog post + social share = money in the bank. But this study found that...

When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the brand’s latest spokesperson, social media exploded.  There were accolades, haters, and lots of questions about the direction of marketing in the competitive beauty industry. In that...

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