Recently, many marketers have begun to ask if they should incorporate video content into their influencer programs. The answer, of course, is yes. But while influencer video content has many benefits, there are still precautions marketers should take prior to handing out video assignments to their influencers.The...

We've understood why marketers are working with influencers, but what makes an influencer want to continue to work with brands?   About ten years ago, brands started to realize that bloggers and people with “influence” could help them reach customers who were not responding to traditional advertising...

Carusele influencers open up about some of the struggles they encounter when working with brands.  We recently held a webinar in which we talked to some of our favorite millennial influencers about different aspects of blogging and producing content for brands. It was great to hear...

Erin Ledbetter, VP of Carusele, points out 5 unique ways brands can work with and engage influencers.   Capitalizing on the incredible popularity of social media, more and more brands are turning to influencer marketing as a way to reach engaged, targeted audiences who more and more...

These influencer tips may be just the thing to elevate your influencer marketing career.   We all know the old adage that a picture is worth a thousand words and in today’s content-driven marketing, this has never been truer. If a blogger is serious about turning their...

If you're trying to become a social media influencer, see what advice our successful influencers want to share.   Influencer marketing has become a powerful strategy for brands who want to reach their target audience in an authentic, non-disruptive way.At Ignite and Carusele we have a network...

Brands are breaking out and starting partnerships with inspirational ambassadors.   Earlier this month CoverGirl signed Nura Afia as the company’s latest ambassador. An observant Muslim beauty blogger and Colorado native, Afia, 24, has more than 200K subscribers on YouTube and a social reach of nearly a...

Digital Content marketing is getting a lot of attention these days, but is it working?   Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content marketing is getting so much ink these days that your bosses are expecting...

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