06 Sep How Influencer Marketing is Making an Impact in the Cause Marketing World
The rise of influencer marketing has paved a new way for cause marketing initiatives. Influencer marketing is no longer the shiny, new trend it once was. Heading into 2017, 48 percent of marketers planned to increase their influencer marketing budget, catapulting the practice into...
31 Aug Get Creative with Your Creative: How to Use Influencers to Enhance Your Creative Strategy
Posted at 10:00h
in Brand Marketing, Branded Content, Client, Content Marketing, Content Producers, Influencer Marketing
Providing your influencers with an even balance of direction and creative freedom can elevate your creative strategy. As Influencer marketing becomes a more common practice, brands and agencies are beginning to recognize the need to create real and ongoing relationships with the right influencers....
