Campaign Goal
Drive awareness, conversation and education of EAS Sports Nutrition relaunch at Walgreens, specifically EAS Myoplex product, EAS AdvantEDGE powder and EAS AdvantEDGE Ready to Drink Milk.
Strategy
We partnered with a variety of fitness and lifestyle influencers, each of which created content inspired by their workout and nutrition routine, authentically incorporating the usage of EAS Sports Nutrition products. They then shared their product experiences across blogs, Facebook, Twitter, Instagram and through videos. Through social shops, influencer syndication networks, an Instagram challenge, Twitter party, and native ad partners, reach of this inspired content was successfully extended to targeted audiences.
