CARNIVAL #ShareLifesHappy CASE STUDY

Carnival Influencer Marketing Example
Carnival Influencer Marketing Example
Carnival Influencer Marketing Example
Carnival Influencer Marketing Results
Carnival Influencer Marketing Example
Carnival Influencer Marketing Results
Carnival Influencer Marketing Example
Carnival Influencer Marketing Examples
Carnival Influencer Marketing Example

Campaign Goal

Generate excitement around the launch of three new TV series debuting from  O·C·E·A·N  by Carnival  Corporation while simultaneously encouraging audiences to book a cruise vacation on any of the 10 cruise lines available.

Strategy

Our team partnered with content creators to help spread the word to their audiences, each creating content inspired by the shows and sharing their experiences across blogs and respective social channels. Influencers then hosted a record-breaking Twitter Party that garnered 53.5MM impressions alone, while secondary syndication and social ads helped bring this campaign 283% above goal with 68.9 million overall impressions.

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