Campaign Goal
Generate excitement around the launch of three new TV series debuting from O·C·E·A·N by Carnival Corporation while simultaneously encouraging audiences to book a cruise vacation on any of the 10 cruise lines available.
Strategy
Our team partnered with content creators to help spread the word to their audiences, each creating content inspired by the shows and sharing their experiences across blogs and respective social channels. Influencers then hosted a record-breaking Twitter Party that garnered 53.5MM impressions alone, while secondary syndication and social ads helped bring this campaign 283% above goal with 68.9 million overall impressions.
