PEPSICO #SayItWithPepsi CASE STUDY

Pepsi Influencer Marketing Campaign
Pepsi Influencer Marketing Campaign
Pepsi Influencer Marketing Results
Pepsi Influencer Marketing Results
Pepsi Influencer Marketing Results
Pepsi Influencer Marketing Campaign
Pepsi Influencer Marketing Campaign
Pepsi Influencer Marketing Campaign

Campaign Goal

With limited-edition packaging, the aim of this influencer campaign was to drive engagement and purchase of the Pepsi Emoji product-line at Walgreens stores and encourage the millennial target audience to join in the #SayItWithPepsi conversation through social media and a sweepstakes. 

Strategy

We leveraged highly influential creators to develop and distribute original, relevant and inspiring organic-style content that evoked a sense of energy, excitement and relevancy within the target audience. Content production included original blog posts, photography, branded video content and social shops to provide a clear path to purchase. Then through syndication, we broadened our program with approximately 40 secondary influencers while carefully targeting Pepsi’s customer demographic with pre-tested content that had already proven successful. 

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