Campaign Goal
Build awareness of Hallmark Signature cards for wedding and anniversaries, conveniently available at Walgreens for influencer audiences to purchase, as well as increase equity in brand-related conversations by inspiring audiences to engage via social media.
Strategy
Summer wedding season can be a difficult time for brands to stand out. To help Hallmark and Walgreens break through the clutter, we partnered with influencers to build awareness of Hallmark Signature cards for summer wedding celebrations and anniversaries, conveniently available at Walgreens. Our partners created blog posts and social shares celebrating a commitment to love (a wedding event or an anniversary) and highlighting the upscale and unique Hallmark Signature line as the perfect card for a happy couple.
