Campaign Goal
Create awareness of the luxury and ease of a low-stress Wyndham Vacation Rental, while creating conversations around the availability and convenience of Wyndham compared to the competition.
Strategy
We partnered with social influencers to produce content in real time on Wyndham rental properties centered around vacation trips with family. This content aimed to authentically create relevancy among consumers while reinforcing brand key messages. Content was also shared via social during trips, followed by unique blog posts that were then syndicated across networks by secondary influencers and media boosting techniques which targeted the brand’s custom demographic across Facebook.
