Campaign Goal
Focus on driving traffic to REEDS Jewelers and the PANDORA line with beautiful, inspirational content focused around the holidays.
Strategy
As many people begin to reminisce about warm memories during the holidays, we partnered with hand-selected content creators who used jewelry to tell unique stories, remembering a special event or to celebrate family. Using blogs and social shares these influencers successfully helped spread the campaign’s message. Additionally, syndicating influencers served to distribute primary content across previously untapped audiences, increase awareness of the campaign and further promoting PANDORA at REEDS Jewelers.
