Curious if you should start investing in influencer live streams? This past week on The Spin, Erin Ledbetter took some time to discuss the risks and rewards brands take when letting influencers go live with content that hasn't been approved by the brand.The Risks of...

What is Influencer Marketing?   Influencer marketing is the practice of using individuals with large followings on social media platforms (blogs, Facebook, YouTube, etc.) to include a specific product or brand in their content. The goal is to reach the audience of the "influencers" with positive brand...

Make sure your Instagram influencer marketing campaigns are successful with these five simple ways to spot fake followers.  Last week a certain Ad Age article received a lot of attention from our office and around the industry. The article reported as many as 78% of some...

It's essential that brands make a reasonable effort to ensure influencers are following FTC guidelines.   Previously on an episode of The Spin, we discussed the brand's requirement to follow FTC guidelines for influencer content. Now, we're diving into the steps marketers need to take if an...

Have you been thinking that it might be time to hire an influencer marketing agency instead of doing the work in-house?   If so, we have seven insights to help you evaluate that decision.  #1. Finding and Vetting Influencers Today, finding influencers isn't that difficult with the tons of...

Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.  As influencer marketing continues to grow, the FTC is surely on the lookout for brands and influencers that aren’t revealing their relationships. Just last year the FTC settled its first lawsuit against...

Have you thought about what influencers want to tell you, but don't?This article originally appears on Forbes.com, on February 13, 2018. If you want to know how someone feels, ask them. The unique nature of influencer marketing is such that influencers' enthusiasm (or lack thereof) can...

How many social media influencers do you currently follow? Chances are there’s someone out there you’re following just because you like their advice about being a first-time mom, or you enjoy trying out the latest recipes they’ve published, or maybe you just like laughing at the...

Now that influencer marketing budgets are increasing, here's what marketers should expect across the industry.   About a week ago, eMarketer released some new data stating that 70% of agency and brand marketers surveyed agreed that influencer marketing budgets will increase in 2018. Additionally, 89% of survey...

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