Influencer marketing has become an incredibly valuable tool for brands around the world. Interestingly, this “new” marketing tactic has been evolving steadily for more than a decade. So, what was the sequence of events that shaped influencer communications as a marketing discipline? And how do...

Influencer marketing as we know it has come a long way since the first semblance of this approach emerged in 2004. Now, 13 years later, over 86% of marketers have invested in influencer marketing campaigns and budgets are continually increasing.However, the question that brands need...

Influencer marketing is no longer the shiny, new trend it once was. Heading into 2017, 48 percent of marketers planned to increase their influencer marketing budget, catapulting the practice into legitimacy. However, there are still organizations that aren’t taking advantage of influencer marketing under the...

For nearly eight years now, the Federal Trade Commission has been consistently, but somewhat gently, warning both influencers and brands that they must disclose when an influencer marketing post has been, well, influenced by marketers. From guidance issued in October 2009 to a more formal...

As influencer marketing becomes a more common practice, it's more important than ever for marketers to keep up to date with the latest tactics and trends in their respective industry. What’s equally important, is understanding those tactics that brands should also avoid to prevent ending...

Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next 12 months. Is yours one of them? Influencer marketing works for brands in this category -...

We’re on a Mission to End Child Poverty and to get Your Office Involved Yep… that’s me (in the middle)! And I’m here to show you that I’m not afraid to support my clients in any way I can… This is not a sponsored post –...

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