‘No Fake Followers’ Is A Tricky Rallying Cry For Influencer Marketing
This article originally appeared on Forbes.com, on August 7, 2018 In late June, Keith Weed, the CMO for Unilever, called for more transparency in influencer marketing. The brand proclaimed the three commitments below, pulled from the original press release: • Transparency From Influencers: We will not work with influencers who buy followers. • Transparency...