This article originally appeared on Forbes.com, on August 7, 2018 In late June, Keith Weed, the CMO for Unilever, called for more transparency in influencer marketing. The brand proclaimed the three commitments below, pulled from the original press release: • Transparency From Influencers: We will not work with influencers who buy followers.• Transparency...

New Engaged Audience Profiles Provide Deeper Insights for Influencer Marketing   Carusele, a leading influencer marketing agency, today unveiled the latest addition to its advanced measurement system, Engaged Audience Profiles™. These new insights allow Carusele’s clients the ability to see demographic data about audiences engaging with their...

It’s no surprise that the influencer marketing industry is continuing to grow and evolve. However, what is surprising is the number of marketers that are still struggling to properly measure their influencer campaigns. In a study from earlier this year, almost 75% of marketers said...

There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week.In case you missed, Instagram announced in a rare press conference the launch of their new...

Curious if you should start investing in influencer live streams? This past week on The Spin, Erin Ledbetter took some time to discuss the risks and rewards brands take when letting influencers go live with content that hasn't been approved by the brand.The Risks of...

What is Influencer Marketing? Influencer marketing is the practice of using individuals with large followings on social media platforms (blogs, Facebook, YouTube, etc.) to include a specific product or brand in their content. The goal is to reach the audience of the "influencers" with positive brand...

Make sure your Instagram influencer marketing campaigns are successful with these five simple ways to spot fake followers.  Last week a certain Ad Age article received a lot of attention from our office and around the industry. The article reported as many as 78% of some...

It's essential that brands make a reasonable effort to ensure influencers are following FTC guidelines.   Previously on an episode of The Spin, we discussed the brand's requirement to follow FTC guidelines for influencer content. Now, we're diving into the steps marketers need to take if an...

Have you been thinking that it might be time to hire an influencer marketing agency instead of doing the work in-house?   If so, we have seven insights to help you evaluate that decision.  #1. Finding and Vetting Influencers Today, finding influencers isn't that difficult with the tons of...

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