Brand influencer marketing campaigns are gaining more and more attention in the upcoming year. So … it’s 2017 already. If you’re like us, the years are whizzing past faster than ever. And another thing that’s speeding along is the uptake of influencer marketing. Jim Tobin, president of...
In order to develop an influencer marketing campaign that achieves your objectives, there are a few things to keep in mind. As a retailer, you probably already know that influencer marketing is a great way to bring customers in-store to browse and buy. You may have...
After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017. Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have used it believe it’s an effective strategy. So what’s next? It’s still a relatively new...
If you're trying to become a social media influencer, see what advice our successful influencers want to share. Influencer marketing has become a powerful strategy for brands who want to reach their target audience in an authentic, non-disruptive way. At Ignite and Carusele we have a network...
It's time for brands to start paying attention to what the FTC has to say. FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups (Public Citizen, Commercial Alert, the Campaign for a Commercial-Free Childhood and the Centre for Digital...
Brands are breaking out and starting partnerships with inspirational ambassadors. Earlier this month CoverGirl signed Nura Afia as the company’s latest ambassador. An observant Muslim beauty blogger and Colorado native, Afia, 24, has more than 200K subscribers on YouTube and a social reach of nearly a...
Don't dismiss organic reach just yet...
Digital Content marketing is getting a lot of attention these days, but is it working? Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content marketing is getting so much ink these days that your bosses are expecting...
The beauty industry is leading change with influencer marketing. When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the brand’s latest spokesperson, social media exploded. There were accolades, haters, and lots of questions about the direction of...
What makes content click-worthy? The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,” it read, a battle cry from a cancer survivor sitting in a hospital bed. The surge of interest in this post —...
