Aesop’s Fable proves a valuable lesson about paid influencer marketing. There have been a lot of opinions proffered recently about paid influencer marketing. Some say it works, like this chart showing a $9.60 return for every dollar invested. But then you have Gawker, with headlines like, "The...
Round out your influencer marketing strategy by integrating audience targeting capabilities into your campaigns. Everyone’s been talking about the importance of content… so you’ve been listening. You hired an in-house creative team, you built a network of freelance content creators, and you’re researching best practices on...
Understand Influencer Marketing and the Customer Journey in a Whole New Way. Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about. It’s also known as content marketing and it’s a great way to get your branded content...
Measurement matters, but are you measuring the right social media metrics? Measurement plays a crucial role in any marketing campaign. Not only does it help to communicate a program’s success, it also provides insights for improvements and optimization. However, it’s important to not get distracted by...
How influencers can activate your target audience. Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like "Moms on a Mission" and "Tech Ninjas". We spend hours pouring over data about their interests, digital...
As the industry continues to grow, it's important to begin developing meaningful influencer relationships for your brand. Brands are waking up to how powerful social influencers have become as a way to engage consumers and get their messages across in an authentic and trusted way. A way proven to drive...
As more consumers utilize ad blockers, is your content reaching your target audience? Ad blocking – you’ve heard about it but are you changing your marketing strategy to ensure your message is actually being delivered? The loss of global revenue due to ad blockers in 2015...
Study: Influencer marketing yields 16x better ROI than digital marketing, proving ROI of Influencer Marketing In what is great news for marketers needing to prove the effectiveness of their marketing plans to management, a new study has conclusively linked influencer marketing to in-store sales. In fact,...
