Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint. As influencer marketing continues to grow, the FTC is surely on the lookout for brands and influencers that aren’t revealing their relationships. Just last year the FTC settled its first lawsuit against...
Have you thought about what influencers want to tell you, but don't? This article originally appears on Forbes.com, on February 13, 2018. If you want to know how someone feels, ask them. The unique nature of influencer marketing is such that influencers' enthusiasm (or lack thereof) can...
How many social media influencers do you currently follow? Chances are there’s someone out there you’re following just because you like their advice about being a first-time mom, or you enjoy trying out the latest recipes they’ve published, or maybe you just like laughing at the...
Now that influencer marketing budgets are increasing, here's what marketers should expect across the industry. About a week ago, eMarketer released some new data stating that 70% of agency and brand marketers surveyed agreed that influencer marketing budgets will increase in 2018. Additionally, 89% of survey...
Looking to optimize your influencer strategy? Influencer marketing has come a long way since first emerging in 2004. Today, the industry has risen to be a multi-billion dollar industry and marketers are increasing their influencer budgets every year. However, as the industry expands there are still many...
These 10 Influencer Insights can help you optimize your influencer marketing strategy this year. Chances are if you're not already doing influencer marketing, you're about to be. Recent studies have shown that influencer marketing on Instagram doubled in 2017, a trend that will likely continue this year...
Not One Influencer Surveyed Chose Snapchat as Their Favorite Platform, Influencers Prefer Instagram. New research released today by Carusele, the Influencer Content Targeting System™, and TapInfluence, the complete influencer marketing SaaS solution, uncovered some surprising results about how influencers feel about various platforms heading into 2018. Of...
Optimize your influencer strategy with our new, simple quiz. It’s no secret that influencer marketing is growing rapidly. A recent survey of marketers revealed that 48 percent of brands were increasing their influencer budgets for 2017, so the trend is in the midst of continuing. But as...
From 2004-2017, learn the history of influencer marketing. Influencer marketing has become an incredibly valuable tool for brands around the world. Interestingly, this “new” marketing tactic has been evolving steadily for more than a decade. So, what was the sequence of events that shaped the history...
The industry is about to change with a new influencer content targeting system developed by carusele. Influencer marketing as we know it has come a long way since the first semblance of this approach emerged in 2004. Now, 13 years later, over 86% of marketers...
