The rise of influencer marketing has paved a new way for cause marketing initiatives. Influencer marketing is no longer the shiny, new trend it once was. Heading into 2017, 48 percent of marketers planned to increase their influencer marketing budget, catapulting the practice into legitimacy. However,...
Providing your influencers with an even balance of direction and creative freedom can elevate your creative strategy. As Influencer marketing becomes a more common practice, brands and agencies are beginning to recognize the need to create real and ongoing relationships with the right influencers. The days...
The FTC continues to send warnings, but it won't be long before someone gets more than a hand slap. For nearly eight years now, the Federal Trade Commission has been consistently, but somewhat gently, warning both influencers and brands that they must disclose when an influencer...
You may be missing crucial opportunities if you're not targeting seniors on social media. This article originally appeared in AdWeek on June 26, 2017 When marketers ponder using influencers as a marketing strategy, they generally imagine millennials on Snapchat; bubbly 20-somethings on Instagram; and youthful, energetic mommy bloggers...
These influencer marketing watch outs are crucial to a successful campaign. As influencer marketing becomes a more common practice, it's more important than ever for marketers to keep up to date with the latest tactics and trends in their respective industry. What’s equally important, is understanding...
If you're struggling to prove influencer marketing ROI, these tips can amplify your campaign results. Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next 12 months....
We’re on a Mission to End Child Poverty and to get Your Office Involved with Red Noses! Yep… that’s me (in the middle)! And I’m here to show you that I’m not afraid to support my clients in any way I can… This is not a...
Raleigh-area Influencer Agency Takes Top Honors at Shorty Awards Among Best Agencies in Social Media Influencer content agency Carusele received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year. This award recognizes the campaigns Carusele orchestrated in 2016,...
Shorty Awards and Webby Awards award Carusele wins this past year. North Carolina-based content marketing company Carusele was selected as a winner and Gold Honoree three times at the Shorty Awards and as an Honoree in the Webby Awards for their work on the #SayItWithPepsi, #MyWalgreensApp...
Carusele Honored For Advertising, Media & PR - Best Use of Native Advertising In The 21st Annual Webby Awards Raleigh, NC — April 17, 2017 – Carusele announced today that it has been honored for Best Use of Native Advertising - Advertising, Media & PR in...
