As influencer marketing grows in popularity, how do brands maintain authentic influencer marketing programs? The recent surge in influencer marketing has some marketers concerned that there's an authenticity crisis across the industry. At Carusele, we believe that if you follow these four simple steps, you can...
You may be missing crucial opportunities if you're not targeting seniors on social media. This article originally appeared in AdWeek on June 26, 2017 When marketers ponder using influencers as a marketing strategy, they generally imagine millennials on Snapchat; bubbly 20-somethings on Instagram; and youthful, energetic mommy bloggers...
By running multiple influencer campaigns a year, Walgreens shares how they were able to drive app downloads and more with influencers. Influencer marketing – it may well be the most talked about marketing strategy of the decade. So many brands are dipping their toes in the influencer...
Erin Ledbetter, VP of Carusele, points out 5 unique ways brands can work with and engage influencers. Capitalizing on the incredible popularity of social media, more and more brands are turning to influencer marketing as a way to reach engaged, targeted audiences who more and more...
While PR is an effective tool, influencer marketing plays a much bigger role in the future. PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media that have lost much of their dominance. Public relations teams were among the...
Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in its infancy, just another buzz word synonymous with public relations. Influencers churned out content for...
