Have you ever considered using the insights from your influencer marketing campaigns to inform and enhance your next ad campaign and creative concept? Well in this post, we're breaking down a few steps you'll need to take in order to make your next campaign successful. The...
There are various types of marketing tactics that one could invest in, banner ads, email campaigns, point-of-sale materials, etc., and unless you have a limited budget, the return on many of these investments ends once the asset is no longer active. However, influencer marketing has some unique...
There's a component in influencer marketing many brands forget about while implementing campaigns...
Could the rise of influencer marketing bring Pinterest back into the fold and help the platform make a comeback? Pinterest certainly thinks so, but do marketers? Considering recent issues from Instagram throttling their API and restricting data outputs to marketers, there's certainly some potential. But the company...
The industry is about to change with a new influencer content targeting system developed by carusele. Influencer marketing as we know it has come a long way since the first semblance of this approach emerged in 2004. Now, 13 years later, over 86% of marketers...
Providing your influencers with an even balance of direction and creative freedom can elevate your creative strategy. As Influencer marketing becomes a more common practice, brands and agencies are beginning to recognize the need to create real and ongoing relationships with the right influencers. The days...
You may be missing crucial opportunities if you're not targeting seniors on social media. This article originally appeared in AdWeek on June 26, 2017 When marketers ponder using influencers as a marketing strategy, they generally imagine millennials on Snapchat; bubbly 20-somethings on Instagram; and youthful, energetic mommy bloggers...
These influencer marketing watch outs are crucial to a successful campaign. As influencer marketing becomes a more common practice, it's more important than ever for marketers to keep up to date with the latest tactics and trends in their respective industry. What’s equally important, is understanding...
If you're struggling to prove influencer marketing ROI, these tips can amplify your campaign results. Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next 12 months....
Shorty Awards and Webby Awards award Carusele wins this past year. North Carolina-based content marketing company Carusele was selected as a winner and Gold Honoree three times at the Shorty Awards and as an Honoree in the Webby Awards for their work on the #SayItWithPepsi, #MyWalgreensApp...
