Influencer marketing as we know it has come a long way since the first semblance of this approach emerged in 2004. Now, 13 years later, over 86% of marketers have invested in influencer marketing campaigns and budgets are continually increasing.However, the question that brands need...

As influencer marketing becomes a more common practice, it's more important than ever for marketers to keep up to date with the latest tactics and trends in their respective industry. What’s equally important, is understanding those tactics that brands should also avoid to prevent ending...

Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next 12 months. Is yours one of them? Influencer marketing works for brands in this category -...

About ten years ago, brands started to realize that bloggers and people with “influence” could help them reach customers who were not responding to traditional advertising methods and who responded well to third-party endorsements. Influencer marketing has come a long way in ten years –...

We recently held a webinar in which we talked to some of our favorite millennial influencers about different aspects of blogging and producing content for brands. It was great to hear candid and honest influencer perspectives.We talked to Jenna Stocks of A Whimsy Wonderland, Amy...

Influencer marketing – it may well be the most talked about marketing strategy of the decade. So many brands are dipping their toes in the influencer space – with mixed results. One brand having repeated success with this marketing tactic, however, is Walgreens. Working closely...

Pin It on Pinterest