Search engines could face new competition as search on social increases. More than one trillion searches every year. Forty thousand search queries every second. As an all-but-unassailable tech titan, Google has long dominated the search landscape, boasting more users than the next fourteen search engines (including...
When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time. On Friday, August 5, 2016, during a glitzy opening ceremony, U.S. gymnast Simone Biles — a then-relative unknown — had a Google Trends search index score of just four,...
Ad clutter is taking over - but could influencer marketing be the solution? Rich media banners. Standard banners. Pop-ups. Pop-unders. Web pages are full of "ad clutter" — a glut of attention-grabbing marketing messages displayed all over. Despite the overabundance of intrusive marketing messages on the Internet, ad...
Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting hodgepodge of blog posts, videos, and news articles focuses on the many benefits of influencer marketing: promotion, sales, rebranding, brand awareness. Still, resources about...
Trust drives results in many influencer marketing campaigns. Did you know that 67 percent of consumers are influenced by online reviews? Or that 69 percent of shoppers read recommendations from trusted experts before making a purchase? In an ever-cynical world, consumers are looking for sources to...
Stop speed dating your social media content. Sometimes posting social media content is kind of like speed dating – you make a quick post, enjoy it while it lasts, and then you move on to the next suiter. Well, I’m here to tell you that producing...
Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials. Influencer-generated content is an authentic, cost-effective way to get branded articles, video and imagery that’s really going to resonate with your brand’s audience … because it’s created by people they trust....
The rise in social usage makes implementing a social ad buy essential. Now more than ever, online users are connected socially. According to GlobalWebIndex, the average digital consumer spends about 1 hour 50 minutes social networking (or 1 in every 3 online minutes) and has an...
Aesop’s Fable proves a valuable lesson about paid influencer marketing. There have been a lot of opinions proffered recently about paid influencer marketing. Some say it works, like this chart showing a $9.60 return for every dollar invested. But then you have Gawker, with headlines like, "The...
Round out your influencer marketing strategy by integrating audience targeting capabilities into your campaigns. Everyone’s been talking about the importance of content… so you’ve been listening. You hired an in-house creative team, you built a network of freelance content creators, and you’re researching best practices on...
