Effectively utilizing your media budget can help ensure your content marketing campaign has a long shelf-life. Content marketing is a growing practice with huge upside --- yet marketers are struggling big time to figure out how to position value of content marketing. (I'm stealing this quote from...
As more consumers utilize ad blockers, is your content reaching your target audience? Ad blocking – you’ve heard about it but are you changing your marketing strategy to ensure your message is actually being delivered? The loss of global revenue due to ad blockers in 2015...
The term “influencers,” as often used, is part of a great lie. As we use the term for marketing today, what we really mean is someone willing to share social media content for a fee. (Advocates work free.) We generally mean someone who has a blog,...
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and starting each content strategy with a clear understanding on your target audience first. Our approach to influencer...
Yes, I’m a Millennial, but I’m a specific subset of that over-arching group. Brands are overgeneralizing the demographic they’re most trying to reach, and it’s making them lazy....
Ryan McHenry's life and story demonstrate the true value of content creators to social media. While his time was short, his presence and creativity sparked one of the most popular memes of the past few years, the true value of which wasn't seen until after...
Snapchat has become the #3 network in terms of time spent by Millennials, yet most brands have no real presence. Certainly this is not the most pressing problem for marketers today but channel fragmentation is becoming a looming challenge as consumers rapidly change how they...
Between acronyms and vague marketing terms, it can be easy to mix up your buzzwords and risk the agony of eternal embarrassment. But it doesn’t have to be that way! We’ve created a cheat sheet defining 24 top content marketing buzzwords, because who doesn’t love...
Today, we’re incredibly proud to introduce the world to Carusele, a new standalone content marketing company launched by Ignite Social Media. As we announce the formation of the company today in Austin, TX during the SXSW Interactive event, I want to explain clearly what Carusele...
Ignite Social Media, The Original Social Media Agency®, announced today the launch of the Carusele, a new standalone content marketing subsidiary. Through its network of content producers, Carusele creates high-quality, sharable content and then actively manages it through an Organish™ media approach that combines organic...
