We've understood why marketers are working with influencers, but what makes an influencer want to continue to work with brands?   About ten years ago, brands started to realize that bloggers and people with “influence” could help them reach customers who were not responding to traditional advertising...

Carusele influencers open up about some of the struggles they encounter when working with brands.   We recently held a webinar in which we talked to some of our favorite millennial influencers about different aspects of blogging and producing content for brands. It was great to hear...

By running multiple influencer campaigns a year, Walgreens shares how they were able to drive app downloads and more with influencers. Influencer marketing – it may well be the most talked about marketing strategy of the decade. So many brands are dipping their toes in the influencer...

Erin Ledbetter, VP of Carusele, points out 5 unique ways brands can work with and engage influencers.   Capitalizing on the incredible popularity of social media, more and more brands are turning to influencer marketing as a way to reach engaged, targeted audiences who more and more...

Don't let your content strategies underperform any longer.   For many modern retailers, the marketing content they promote often falls short of its full potential. While many content strategies focus on creating owned content through their traditional web and e-commerce platforms, a significant amount of retailers’ referrals...

Although the practice is rather popular, there are still ways to improve your social media influencer marketing efforts.   Influencer marketing. You keep hearing about it. Maybe you’ve tried it. Maybe you’re not sure whether it’s for you. Wherever you are in your influencer marketing journey, here...

“What you want Baby, I got it What you need Do you know I got it All I'm askin' Is for a little respect …” Aretha Franklin’s lyrics are perhaps even more poignant today when applied to one of the newest marketing tactics: the practice of influencer marketing. The marketing landscape has...

If you want to maximize your influencer marketing strategy, don't stop reading.   If you work for a food or beverage brand, you may already know that influencer marketing is a great way to get your product into native content and out to audiences that have been...

Brand influencer marketing campaigns are gaining more and more attention in the upcoming year.   So … it’s 2017 already. If you’re like us, the years are whizzing past faster than ever. And another thing that’s speeding along is the uptake of influencer marketing. Jim Tobin, president of...

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