There are various types of marketing tactics that one could invest in, banner ads, email campaigns, point-of-sale materials, etc., and unless you have a limited budget, the return on many of these investments ends once the asset is no longer active. However, influencer marketing has some unique...

Do you know how your influencer marketing agency is counting influencer impressions?  Yes - there are multiple ways to count influencer impressions from influencer marketing campaigns, and today we're breaking down four of the most common approaches we've seen. In the video above you'll notice that...

Curious if you should start investing in influencer live streams? This past week on The Spin, Erin Ledbetter took some time to discuss the risks and rewards brands take when letting influencers go live with content that hasn't been approved by the brand.The Risks of...

If you're struggling to prove influencer marketing ROI, these tips can amplify your campaign results.  Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next 12 months....

By running multiple influencer campaigns a year, Walgreens shares how they were able to drive app downloads and more with influencers. Influencer marketing – it may well be the most talked about marketing strategy of the decade. So many brands are dipping their toes in the influencer...

Don't let your content strategies underperform any longer.   For many modern retailers, the marketing content they promote often falls short of its full potential. While many content strategies focus on creating owned content through their traditional web and e-commerce platforms, a significant amount of retailers’ referrals...

Although the practice is rather popular, there are still ways to improve your social media influencer marketing efforts.   Influencer marketing. You keep hearing about it. Maybe you’ve tried it. Maybe you’re not sure whether it’s for you. Wherever you are in your influencer marketing journey, here...

If you want to maximize your influencer marketing strategy, don't stop reading.   If you work for a food or beverage brand, you may already know that influencer marketing is a great way to get your product into native content and out to audiences that have been...

Brand influencer marketing campaigns are gaining more and more attention in the upcoming year.   So … it’s 2017 already. If you’re like us, the years are whizzing past faster than ever. And another thing that’s speeding along is the uptake of influencer marketing.Jim Tobin, president of...

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