If you're struggling to prove influencer marketing ROI, these tips can amplify your campaign results.  Almost 60 percent of fashion and beauty brands have an influencer strategy in place for 2017 and another 21 percent plan to invest in influencer marketing over the next 12 months....

Carusele influencers open up about some of the struggles they encounter when working with brands.  We recently held a webinar in which we talked to some of our favorite millennial influencers about different aspects of blogging and producing content for brands. It was great to hear...

These influencer tips may be just the thing to elevate your influencer marketing career.   We all know the old adage that a picture is worth a thousand words and in today’s content-driven marketing, this has never been truer. If a blogger is serious about turning their...

Brands are breaking out and starting partnerships with inspirational ambassadors.   Earlier this month CoverGirl signed Nura Afia as the company’s latest ambassador. An observant Muslim beauty blogger and Colorado native, Afia, 24, has more than 200K subscribers on YouTube and a social reach of nearly a...

The beauty industry is leading change with influencer marketing.   When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the brand’s latest spokesperson, social media exploded.  There were accolades, haters, and lots of questions about the direction of...

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