Identifying fake followers and fake engagements within influencer content becomes a priority for many marketers.   Recently many articles have surfaced concerning fake followers and fake engagements that influencers are paying to have on their posts. While some think they can develop an artificial intelligence tool to...

The industry is about to change with a new influencer content targeting system developed by carusele.   Influencer marketing as we know it has come a long way since the first semblance of this approach emerged in 2004. Now, 13 years later, over 86% of marketers...

We’re on a Mission to End Child Poverty and to get Your Office Involved with Red Noses! Yep… that’s me (in the middle)! And I’m here to show you that I’m not afraid to support my clients in any way I can… This is not a...

Raleigh-area Influencer Agency Takes Top Honors at Shorty Awards Among Best Agencies in Social Media   Influencer content agency Carusele received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year. This award recognizes the campaigns Carusele orchestrated in 2016,...

Content marketing company Carusele recently surpassed 3 billion impressions of native advertising on campaigns with a collective goal of 1.4 billion  The company, which facilitates the creation and syndication of content for many large consumer brands, sells packaged content marketing programs that include both guaranteed content...

Paying celebs means paying a high price for something that might not even reach your audience.   When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than 82 million Instagram followers, she markets merchandise —hair-thickening vitamins, green tea, pregnancy...

Why influencer marketing should be considered part of a long-term media strategy.   "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in its infancy, just another buzz word synonymous with public relations. Influencers churned out content for...

Search engines could face new competition as search on social increases.   More than one trillion searches every year. Forty thousand search queries every second. As an all-but-unassailable tech titan, Google has long dominated the search landscape, boasting more users than the next fourteen search engines (including...

When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time.   On Friday, August 5, 2016, during a glitzy opening ceremony, U.S. gymnast Simone Biles — a then-relative unknown — had a Google Trends search index score of just four,...

Ad clutter is taking over - but could influencer marketing be the solution?   Rich media banners. Standard banners. Pop-ups. Pop-unders. Web pages are full of "ad clutter" — a glut of attention-grabbing marketing messages displayed all over. Despite the overabundance of intrusive marketing messages on the Internet, ad...

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