Identifying fake followers and fake engagements within influencer content becomes a priority for many marketers.   Recently many articles have surfaced concerning fake followers and fake engagements that influencers are paying to have on their posts. While some think they can develop an artificial intelligence tool to...

How many social media influencers do you currently follow?   Chances are there’s someone out there you’re following just because you like their advice about being a first-time mom, or you enjoy trying out the latest recipes they’ve published, or maybe you just like laughing at the...

We've understood why marketers are working with influencers, but what makes an influencer want to continue to work with brands?   About ten years ago, brands started to realize that bloggers and people with “influence” could help them reach customers who were not responding to traditional advertising...

Carusele influencers open up about some of the struggles they encounter when working with brands.  We recently held a webinar in which we talked to some of our favorite millennial influencers about different aspects of blogging and producing content for brands. It was great to hear...

These influencer tips may be just the thing to elevate your influencer marketing career.   We all know the old adage that a picture is worth a thousand words and in today’s content-driven marketing, this has never been truer. If a blogger is serious about turning their...

“What you want Baby, I got it What you need Do you know I got it All I'm askin' Is for a little respect …”Aretha Franklin’s lyrics are perhaps even more poignant today when applied to one of the newest marketing tactics: the practice of influencer marketing.The marketing landscape has...

If you're trying to become a social media influencer, see what advice our successful influencers want to share.   Influencer marketing has become a powerful strategy for brands who want to reach their target audience in an authentic, non-disruptive way.At Ignite and Carusele we have a network...

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