Trueviews Algorithm Helps Brands Choose Among Different Strategies Carusele, a leading influencer marketing agency, today announced its new “TrueViews Algorithm,” a new methodology for estimating actual reach from influencer campaigns for consumer brands and retailers. As brands increasingly resist paying for non-existent impressions or fake followers,...
Carusele's conversion optimized influencer programs have proven to drive measurable sales lift from influencer marketing Carusele, a leading influencer marketing agency, today announced a new optimization strategy for influencer marketing: Conversion Optimization. Carusele programs for e-commerce brands can now be optimized in real time based on constant...
Apply for Carusele's Marketing Intern job in Raleigh-Durham over here, on our sister company's website. We're on the hunt again for a future marketing rock star! Do you have internship credits to fill this fall? Maybe you're just looking for a part-time job where you'll earn...
New Engaged Audience Profiles Provide Deeper Insights for Influencer Marketing Carusele, a leading influencer marketing agency, today unveiled the latest addition to its advanced measurement system, Engaged Audience Profiles™. These new insights allow Carusele’s clients the ability to see demographic data about audiences engaging with their...
There's been a lot of chatter over the past month about the Instagram Mute button, and now it's finally rolled out to the public. What is the Instagram Mute Button? In case you weren't aware of the newly featured Mute button, Instagram users can now mute a...
There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week. In case you missed, Instagram announced in a rare press conference the launch of their new...
Carusele Earns 4 Influencer Marketing Awards Carusele, a leading influencer marketing agency, announced today that their programs won three Excellence Awards (the highest honor) and one Distinction Award at the 24th Annual Communicator Awards. The awards honored influencer marketing programs Carusele managed for Wyndham Vacation Rentals...
Is Facebook's new influencer search engine, Branded Content Matching, really worth all the buzz? The influencer marketing world has been in a frenzy since leaked screenshots of Facebook's own influencer marketing tool emerged last week, called Branded Content Matching. We weren't very surprised at the news considering...
This article originally appeared on Newswire, on May 8, 2018 Carusele, a leading influencer marketing agency, announced today the release of a sophisticated new self-guided quiz entitled, “The 2018 Influencer Marketing Maturity Assessment.” The quiz is designed for consumer brands, retailers, and consumer services to evaluate...
Carusele, the leading influencer marketing system, announced today that it received two Audience Honor Awards at the 10th annual Shorty Awards for its work on Red Nose Day and Wyndham Vacation Resorts influencer promotions. “Most influencer marketing today is broken,” said Jim Tobin, president and founder...
