The industry is about to change with a new influencer content targeting system developed by carusele.   Influencer marketing as we know it has come a long way since the first semblance of this approach emerged in 2004. Now, 13 years later, over 86% of marketers...

Don't let your content strategies underperform any longer.   For many modern retailers, the marketing content they promote often falls short of its full potential. While many content strategies focus on creating owned content through their traditional web and e-commerce platforms, a significant amount of retailers’ referrals...

While PR is an effective tool, influencer marketing plays a much bigger role in the future.   PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media that have lost much of their dominance. Public relations teams were among the...

Why influencer marketing should be considered part of a long-term media strategy.   "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in its infancy, just another buzz word synonymous with public relations. Influencers churned out content for...

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