Not One Influencer Surveyed Chose Snapchat as Their Favorite Platform, Influencers Prefer Instagram. New research released today by Carusele, the Influencer Content Targeting System™, and TapInfluence, the complete influencer marketing SaaS solution, uncovered some surprising results about how influencers feel about various platforms heading into...

Carusele’s new Audience Attention Algorithm is a new, proprietary metrics for measuring influencer marketing campaigns.   Carusele, the Influencer Content Targeting System™, today announced the release of their third new algorithm to determine the efficacy of influencer marketing campaigns. The Audience Attention Algorithm automatically calculates the amount...

Carusele announced today that it has served an estimated 4 billion impressions of native advertising for its clients since launching in January of 2015.   The company provides specialized influencer marketing campaigns for large brands and retailers that involve testing each piece of content in...

When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time.   On Friday, August 5, 2016, during a glitzy opening ceremony, U.S. gymnast Simone Biles — a then-relative unknown — had a Google Trends search index score of...

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