When you're meeting with an influencer marketing agency, one of the biggest questions you're prone to ask is "how long will it take to get this campaign up and running?" In the following post, you'll learn what standard influencer marketing timelines should look like as well...

Don't Let Your Influencer Content Go To Waste   Are you taking advantage of your influencer content after the campaign is over? If not, below we've broken down how to bridge the gap between your influencer campaigns and your social content strategy in order to make the...

This article originally appeared on Forbes.com, on August 7, 2018 In late June, Keith Weed, the CMO for Unilever, called for more transparency in influencer marketing. The brand proclaimed the three commitments below, pulled from the original press release: • Transparency From Influencers: We will not work with influencers who buy followers.• Transparency...

Carusele's conversion optimized influencer programs have proven to drive measurable sales lift from influencer marketing   Carusele, a leading influencer marketing agency, today announced a new optimization strategy for influencer marketing: Conversion Optimization. Carusele programs for e-commerce brands can now be optimized in real time based on constant...

Yes, it's still August and your mind is still set on the summer and your end of the season vacation, but the marketer inside you should already be thinking about the holiday season. Why? Because it's time to lock in your holiday influencers for the 2019 season.Why...

There are various types of marketing tactics that one could invest in, banner ads, email campaigns, point-of-sale materials, etc., and unless you have a limited budget, the return on many of these investments ends once the asset is no longer active. However, influencer marketing has some unique...

New Engaged Audience Profiles Provide Deeper Insights for Influencer Marketing   Carusele, a leading influencer marketing agency, today unveiled the latest addition to its advanced measurement system, Engaged Audience Profiles™. These new insights allow Carusele’s clients the ability to see demographic data about audiences engaging with their...

Over the past 11 years, social commerce has grown tremendously. If you're unaware, social commerce is when people discover a product on a social network and then buy it online.The Current Social Commerce Landscape   Recent studies have revealed that 30 percent of all U.S. internet users...

Influencer marketing has not only growing in popularity but is growing in spend. An industry that was estimated to be worth $2B in 2017 is now expected to reach $10B by the year 2020. As this growth continues, it's more important than ever for marketers...

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