There's been a lot of chatter over the past month about the Instagram Mute button, and now it's finally rolled out to the public. What is the Instagram Mute Button? In case you weren't aware of the newly featured Mute button, Instagram users can now mute a...
An effective influencer marketing campaign can do many things for your brand. After seeing success with campaigns that drive engagements, conversions, and sales, 39% of marketers planned to increase their influencer marketing budgets this year. However, as the industry has grown over the last 10+ years,...
The world of influencer marketing continues to stir this week after Unilever made a statement at Cannes proclaiming that they will no longer work with influencers with fake followers. And as the week continued, other brands like Samsung and eBay have jumped on board. Directionally, we...
This article originally appeared on Forbes.com, on June 1, 2018 Building a business on the periphery of platforms you don't control is always fraught with risk. Add influencer marketing to the industries that didn't exist pre-social media, and count it among those that have thrived on...
As influencer marketing grows in popularity, how do brands maintain authentic influencer marketing programs? The recent surge in influencer marketing has some marketers concerned that there's an authenticity crisis across the industry. At Carusele, we believe that if you follow these four simple steps, you can...
Do you know how your influencer marketing agency is counting influencer impressions? Yes - there are multiple ways to count influencer impressions from influencer marketing campaigns, and today we're breaking down four of the most common approaches we've seen. In the video above you'll notice that...
Is Facebook's new influencer search engine, Branded Content Matching, really worth all the buzz? The influencer marketing world has been in a frenzy since leaked screenshots of Facebook's own influencer marketing tool emerged last week, called Branded Content Matching. We weren't very surprised at the news considering...
Virtual Influencers Are Getting a lot of Buzz right now, but is it worth it? If you haven't seen or heard of virtual influencers powered by artificial intelligence, they're getting a lot of press right now. In fact, one company just got 6 million in funding...
The struggle to measure influencer marketing ROI In a recent survey of marketers by Econsultancy, 65% said they faced a challenge measuring influencer marketing within their organization. Fair enough. Except we think influencer marketing is fairly easy to prove out. In fact, we’ve captured and reported everything...
If your influencer marketing strategy relies on Instagram Pods, you might be in some trouble as Facebook begins to crack down. What are Instagram Pods? If you're not aware of what Instagram Pods are, they're groups of influencers who get together and like each other's content. So...
