There's no need for brands to hold off on influencer marketing campaigns during events like March Madness. Whenever large social events come around, like the Super Bowl or March Madness, many marketers begin to ask if they should hold off on their influencer marketing programs until...
Have you thought about what influencers want to tell you, but don't? This article originally appears on Forbes.com, on February 13, 2018. If you want to know how someone feels, ask them. The unique nature of influencer marketing is such that influencers' enthusiasm (or lack thereof) can...
Now's the time to get your influencer ambassador strategy ready for implementation. We recently talked about how more money is coming into influencer marketing in 2018, which is fantastic, but it made us realize that now more than ever, brands need to begin developing ambassador programs...
These influencer marketing mistakes are ones you'll never want to make. When it comes to influencer marketing, it's no longer a question of if brands are implementing campaigns, but how. The industry has now evolved into a multi-billion-dollar investment, but there are many brands out there implementing outdated approaches...
Now that influencer marketing budgets are increasing, here's what marketers should expect across the industry. About a week ago, eMarketer released some new data stating that 70% of agency and brand marketers surveyed agreed that influencer marketing budgets will increase in 2018. Additionally, 89% of survey...
This simple process is sure to help enhance your influencer selection process. Recently, one of the hot topics around the Carusele office has centered on brand safety and brand association, especially as many brands began dropping their affiliations with the National Rifle Association last week. As...
Looking to optimize your influencer strategy? Influencer marketing has come a long way since first emerging in 2004. Today, the industry has risen to be a multi-billion dollar industry and marketers are increasing their influencer budgets every year. However, as the industry expands there are still many...
These 10 Influencer Insights can help you optimize your influencer marketing strategy this year. Chances are if you're not already doing influencer marketing, you're about to be. Recent studies have shown that influencer marketing on Instagram doubled in 2017, a trend that will likely continue this year...
Not One Influencer Surveyed Chose Snapchat as Their Favorite Platform, Influencers Prefer Instagram. New research released today by Carusele, the Influencer Content Targeting System™, and TapInfluence, the complete influencer marketing SaaS solution, uncovered some surprising results about how influencers feel about various platforms heading into 2018. Of...
Optimize your influencer strategy with our new, simple quiz. It’s no secret that influencer marketing is growing rapidly. A recent survey of marketers revealed that 48 percent of brands were increasing their influencer budgets for 2017, so the trend is in the midst of continuing. But as...
