Social Science: Why People Share Social Content
There's a component in influencer marketing many brands forget about while implementing campaigns...
11 May, 2018
Carusele Develops New Assessment Outlining 25 Ways to Measure Influencer Marketing
This article originally appeared on Newswire, on May 8, 2018 Carusele, a leading influencer marketing agency, announced today the release of a sophisticated new self-guided quiz entitled, “The 2018 Influencer Marketing Maturity Assessment.” The quiz is designed for consumer brands, retailers, and consumer services to evaluate...
08 May, 2018
The Magic Number of Influencers Needed to Running an Effective Influencer Marketing Campaign
"How many influencers do you need to run an effective influencer campaign?" It's a question that many marketers across the industry continue to ask us time and time again. The answer, however, is not that simple. Unfortunately, it Depends. It depends on a lot of different things. The...
03 May, 2018
Ignorance, Apathy Or Greed? Why Most Influencers Still Don’t Comply With FTC Social Media Guidelines
This article originally appears on Forbes.com, on April 27, 2018 While the Federal Trade Commission (FTC) has made clear for several years now that all paid endorsements must be clear and conspicuous, more and more research shows that influencers today either don't understand the regulations or don't...
30 April, 2018
Instagram Influencer Marketing: How to Easily Spot Fake Followers
Make sure your Instagram influencer marketing campaigns are successful with these five simple ways to spot fake followers. Last week a certain Ad Age article received a lot of attention from our office and around the industry. The article reported as many as 78% of some...
26 April, 2018
4 Steps to Take if Your Influencer Doesn’t Comply with FTC Guidelines
It's essential that brands make a reasonable effort to ensure influencers are following FTC guidelines. Previously on an episode of The Spin, we discussed the brand's requirement to follow FTC guidelines for influencer content. Now, we're diving into the steps marketers need to take if an...
23 April, 2018
What to Consider When Developing Influencer Contracts
Should marketers begin to change the way they develop influencer contracts? Back in January, our president, Jim Tobin, attended an event in Las Vegas where YouTube influencer Jake Paul was scheduled to speak. As many marketers may recall, the event was just days after his brother, Logan...
18 April, 2018
Can Pinterest Make a Comeback with Influencer Marketing
Could the rise of influencer marketing bring Pinterest back into the fold and help the platform make a comeback? Pinterest certainly thinks so, but do marketers? Considering recent issues from Instagram throttling their API and restricting data outputs to marketers, there's certainly some potential. But the company...
12 April, 2018
Changes to Facebook Custom Audience Targeting are Underway
Facebook plans to make extreme changes to Facebook Custom Audience Targeting and Audience Insights. Facebook advertising used to be quite simple. Until recently, you could easily upload a list of emails to Facebook Business Manager and be able to get parameters, or the characteristics, of the audience...
05 April, 2018
How Influencer Marketing Should Engage Generation Z
While many brands are still fixated on Millennials, the next generation is slowly on the rise: Generation Z. And there are many differences between Gen Z and the generations that came before them that can impact your influencer marketing strategy. Watch the video below or download...
02 April, 2018
