Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint. As influencer marketing continues to grow, the FTC is surely on the lookout for brands and influencers that aren’t revealing their relationships. Just last year the FTC settled its first lawsuit against...
Identifying fake followers and fake engagements within influencer content becomes a priority for many marketers. Recently many articles have surfaced concerning fake followers and fake engagements that influencers are paying to have on their posts. While some think they can develop an artificial intelligence tool to...
There's no need for brands to hold off on influencer marketing campaigns during events like March Madness. Whenever large social events come around, like the Super Bowl or March Madness, many marketers begin to ask if they should hold off on their influencer marketing programs until...
Have you thought about what influencers want to tell you, but don't? This article originally appears on Forbes.com, on February 13, 2018. If you want to know how someone feels, ask them. The unique nature of influencer marketing is such that influencers' enthusiasm (or lack thereof) can...
How many social media influencers do you currently follow? Chances are there’s someone out there you’re following just because you like their advice about being a first-time mom, or you enjoy trying out the latest recipes they’ve published, or maybe you just like laughing at the...
Now's the time to get your influencer ambassador strategy ready for implementation. We recently talked about how more money is coming into influencer marketing in 2018, which is fantastic, but it made us realize that now more than ever, brands need to begin developing ambassador programs...
These influencer marketing mistakes are ones you'll never want to make. When it comes to influencer marketing, it's no longer a question of if brands are implementing campaigns, but how. The industry has now evolved into a multi-billion-dollar investment, but there are many brands out there implementing outdated approaches...
Now that influencer marketing budgets are increasing, here's what marketers should expect across the industry. About a week ago, eMarketer released some new data stating that 70% of agency and brand marketers surveyed agreed that influencer marketing budgets will increase in 2018. Additionally, 89% of survey...
This simple process is sure to help enhance your influencer selection process. Recently, one of the hot topics around the Carusele office has centered on brand safety and brand association, especially as many brands began dropping their affiliations with the National Rifle Association last week. As...
Looking to optimize your influencer strategy? Influencer marketing has come a long way since first emerging in 2004. Today, the industry has risen to be a multi-billion dollar industry and marketers are increasing their influencer budgets every year. However, as the industry expands there are still many...
